SmartyPants Vitamins - CGI Product Project

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With SmartyPants we were tasked to create beautiful 3D content while also helping the brand develop a library of workable assets for future use. Starting with the production of photorealistic product and packaging models, we played with SmartyPants branding in 3D, exploring different ways of rendering bottles, caps and of course, gummies! Once we created their entire product line in 3D, we worked with SmartyPants to make Photoshop toolkits. These allowed their design and marketing teams to create their own content, using our 3D renders in a user-friendly way. Between our 3D renders and the toolkits, SmartyPants and their production partners were able to use these assets to produce everything from packaging artwork to animated videos!

PHOTOSHOP MOCKUP TOOLKITS

As previously mentioned, we developed custom Photoshop Mockup Toolkits tailored to meet the specific needs of SmartyPants. These toolkits are designed to facilitate seamless label replacement, label repositioning on the bottle, and cap color modification. In addition, we have also created toolkits for their gummy product line, enabling them to swiftly adapt the product's color to align with new flavors.